It is extremely important to build relationships with your vendors and those around you, in order to bring in new customers and increase awareness of your company’s brand.
The people you work directly with on your products and/or services are really the ones with the most to gain when you find success. By taking the time to get to know them, you will find a whole host of opportunities you did not realize were there.
Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.
Not sure where to begin? Let’s connect.